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Franchise Branding is not like branding just any old product, franchise branding is much more than that. You have to brand your Franchisees as “Service Gods,” The logo and image as a “Cult,” the Founder as a Legend and then you get to brand the pr(read entire article)
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Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?

Follow these top ten tips for 2005 and it will be your most profitable year yet!

1. Write an attention grabbing headline.(read entire article)
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Who holds a conference in December anyway? But, since it was a paid speaking engagement, I decided what the heck.

I should have had a clue as to how things would go when I sat on the runway with an engine light malfunction for two hours.(read entire article)
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Postage is an expense that can erase your profits. Follow these guidelines to reduce your postage expense.

1. Never send a letter that weighs less than 30 gms. Five size
8-1/2x11 circulars can be mailed with a 1st class postage stamp.(read entire article)
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Not everyone has the ability to spend millions on advertising and become a household name. Especially when you’re just starting out, but you do want customers to remember your brand first whenever they think about a product you make. So how do you(read entire article)
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A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.

Here are a few tips on what you should take in consideration before choosing a company to design your logo.

1- It’s very important to understand that different design companies offer different kinds of service. If you’re starting a new busin(read entire article)
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Cram as much content into the brochure, after all you paid for the printing and the ink - you've got to get the most out your investment.

Remember that even if you have the most gripping content out there, if you brochure'(read entire article)
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There has been a lot written about branding, but I thought I’d take a fresh look at the subject and ask the simple question, “Why are buyers attracted to brand names?”

Five basic reasons come to mind:

(1) Brands imply safety. If a name(read entire article)
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Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will re(read entire article)
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